The World of Sports Marketing

Limo Rides And College Recruits

Our son started dating someone involved in sports marketing, and it is interesting how hard it has backfired on him.

He grew up following the local NBA team, and ever since he moved back after graduating, he’s followed them religiously every day reading the paper and listening to local sports radio, and of course watching all the games.

He goes to games when he can, as many weeknight games are cheaper than others. He’s made a few friends there, including a girl who works sports marketing there that he started dating.

Early on, he had hopes of getting into games with her and going to events and even meeting players, but it’s hilarious because when she’s off work, she doesn’t want to talk about basketball period, at all.

That drives him up the wall, and we know there are nights she works the arena, and he stays home and watches the game, and then they don’t talk about their day when they get together later in the evening.

How they’re making that work is beyond us, but at least he’s got someone in his life and they both seem to be pretty happy. There’s been no talk of marriage yet, but something tells me a sports game proposal is a distinct possibility, as long as that sort of thing doesn’t get her fired.

She told us about a story of a college recruit that got “the full limousine treatment” from a Bloomington MN limo company, and she detailed how she was in charge of calling the limo dispatch, organizing with the player’s mom (!), and working within her company’s accounting department. Colleges really roll out the red carpet for these sports players, and it’s easy to see why we have the scandals we’ve seen lately – sports is a big business these days.

Home Improvement or Sports Marketing

I was really hoping my daughter was going to go to college and get a degree, but as soon as she graduated high school, she immediately got a job with a local minor league baseball team doing sports marketing.

My wife and I were a little upset. She did this without talking to us, and our understanding about her staying home a few more years was predicated on the assumption she would go to school. She had talked about getting into home improvement and remodeling, and was working with a company that runs a blog about ceramics ( The thing was, however, that we were surprised she got such a good-paying full time job right out of high school.

She kind of laughed it off, pointing out her youth and looks, and that she had experience driving up ticket sales to high school athletic events as a cheerleader. We couldn’t argue with that.

In the end we compromised, once we found out the other half of her plan. She apparently didn’t want to leave town yet because she has friends still yet to graduate, and she wants to leave for a college at the same time as them. So, she’s going to community college in the off-season and then will transfer to whatever school they go to when they graduate.

Changing Careers Into Sports Marketing

My husband decided to change careers into sports marketing. This was a very sudden thing for him, and it shocked a lot of us in the family. I’ve even heard a few relatives snickering about midlife crisis or something like that behind our backs.

I don’t think that’s the case. I think he’s actually wanted to get into it for a while, but just didn’t because we were raising kids. The youngest is now off to college, and since my husband is no longer active in the local Boy Scout troop and the house is empty in the evenings, his schedule is wide open.

He does do office hours during the day in sports marketing for the local professional basketball team, but he puts in a lot of time in evenings and weekends, showing seats in the arena and going to games to help out with customer service.

I hardly notice he’s gone, since I’m at the hospital late most of the time anyway.

I’m not mad he didn’t tell me he was changing careers, even if my mother thinks I should be. His career is his business, and he’s actually happier and making more money. At the end of the day, it’s really about being fulfilled, and I see the positive change in him so I fully support this.

I Put My Sports Marketing Experience To Good Use

I recently put my sports marketing experience to good use. When our daughter started a softball season, a lot of other parents, and even the coaches and umpires were worried about my husband. As someone who is employed by a major league franchise, even of another sport, they were concerned he’d be quite a pain to deal with.

Most of the season though he has been anything but. He’s been one of the calmest and nicest parents in the stands, rooting for the team and our daughter in particular. That’s recently changed though.

Someone at his office who does not like him has been showing up and heckling our daughter more than rooting for his own kid when their teams play. The regular season is now over, and the two teams are in a playoff series, and my father took his nice-guy hat off.

Apparently, there’s quite a few people at the office that don’t like the other dad, and my husband did everything from custom t-shirts to giving away my baked goods to get people from the office to fill the bleachers behind my daughter’s dug out. She’s got quite the cheerleader section now.

Hello and welcome to Sports Hiring!

Hello, and thanks for stopping by. My name is Jim, and my son told me recently he wants to get into sports marketing. This was not a shock to me, as he has always been an athlete, in particular a basketball player. He was good enough in high school to earn a scholarship to play for a local state university, and that got him the chance to get a college education without costing me a dime. I’m grateful for that, since I have two younger daughters to take care of as well.

He still plays for the university team, but he’s not a starter, and he also knows he is seriously unlikely to play professionally. Well, I think he knows that. His coach says he might be athletic enough to get a few years in overseas, which I would be fine with if it lets him see some of the world.

I’m glad he’s majoring in sports marketing though. He’s thinking about doing something related to what he loves after his playing days are over, and it might bring him back home. There are certainly plenty of professional sports teams around our city that he loves, and I think he is already trying to form personal relationships with people there for future networking possibilities.

I am also the manager of a local baseball team and I have had a hard time trying to drum up interest. This is probably because we are a new team and the ones that people are already familiar with have some of the greatest sports marketing teams around. I want to go and ask some of them what company they use, but I feel like this is something that is sort of personal. It is my responsibility to figure out where to go on my own. This is one of those things that is much easier said than done.

The first company I came across seemed to be talking a good game, but once I did my due diligence, I realized that they are not very good when it comes to offering consumers the best service for a decent price. I will look around a little longer to see what else I can find. There has to be a company out there someplace that can help. If not, I will have to swallow my pride, bite the bullet and ask a manager from one of the other teams what direction I should go in.