The World of Sports Marketing

I Put My Sports Marketing Experience To Good Use

I recently put my sports marketing experience to good use. When our daughter started a softball season, a lot of other parents, and even the coaches and umpires were worried about my husband. As someone who is employed by a major league franchise, even of another sport, they were concerned he’d be quite a pain to deal with.

Most of the season though he has been anything but. He’s been one of the calmest and nicest parents in the stands, rooting for the team and our daughter in particular. That’s recently changed though.

Someone at his office who does not like him has been showing up and heckling our daughter more than rooting for his own kid when their teams play. The regular season is now over, and the two teams are in a playoff series, and my father took his nice-guy hat off.

Apparently, there’s quite a few people at the office that don’t like the other dad, and my husband did everything from custom t-shirts to giving away my baked goods to get people from the office to fill the bleachers behind my daughter’s dug out. She’s got quite the cheerleader section now.

Hello and welcome to Sports Hiring!

Hello, and thanks for stopping by. My name is Jim, and my son told me recently he wants to get into sports marketing. This was not a shock to me, as he has always been an athlete, in particular a basketball player. He was good enough in high school to earn a scholarship to play for a local state university, and that got him the chance to get a college education without costing me a dime. I’m grateful for that, since I have two younger daughters to take care of as well.

He still plays for the university team, but he’s not a starter, and he also knows he is seriously unlikely to play professionally. Well, I think he knows that. His coach says he might be athletic enough to get a few years in overseas, which I would be fine with if it lets him see some of the world.

I’m glad he’s majoring in sports marketing though. He’s thinking about doing something related to what he loves after his playing days are over, and it might bring him back home. There are certainly plenty of professional sports teams around our city that he loves, and I think he is already trying to form personal relationships with people there for future networking possibilities.

I am also the manager of a local baseball team and I have had a hard time trying to drum up interest. This is probably because we are a new team and the ones that people are already familiar with have some of the greatest sports marketing teams around. I want to go and ask some of them what company they use, but I feel like this is something that is sort of personal. It is my responsibility to figure out where to go on my own. This is one of those things that is much easier said than done.

The first company I came across seemed to be talking a good game, but once I did my due diligence, I realized that they are not very good when it comes to offering consumers the best service for a decent price. I will look around a little longer to see what else I can find. There has to be a company out there someplace that can help. If not, I will have to swallow my pride, bite the bullet and ask a manager from one of the other teams what direction I should go in.